Bulk SMS
Basic Plan | Plus Plan | Premium Plan | Max Plan | |
Safaricom | KES 0.8 | KES 0.7 | KES 0.6 | KES 0.4 |
Airtel Kenya (Local Traffic) | KES 0.8 | KES 0.8 | KES 0.7 | KES 0.6 |
Airtel Kenya (International Traffic)* | USD 0.056 | |||
Other Kenyan Telcos | KES 0.8 | KES 0.8 | KES 0.7 | KES 0.6 |
*Please Note:
- Airtel identifies traffic as international when your sender Id represents a brand that terminates messages to more than one country. That means that if you are sending messages from Kenya to an Airtel subscriber in any other country, then that message will be identified as international.
- Up to 160 characters are considered one message. Anything exceeding that will be counted as a new message.
- Also note that using special characters affects your character count and one SMS will be 70 characters instead of 160 characters.
Sender ID
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Telco | Set Up |
Bundled Safaricom & Airtel | KES 14,100 |
Safaricom only | KES 8,700 |
Airtel only | KES 8,700 |
Telkom | KES 4,500 |
Equitel | KES 9,000 |
*prices are 16% VAT inclusive
Dedicated Short Code
Telco | Deposit | Set Up | Monthly Maintenance per Telco |
Safaricom, Airtel, Equitel and Telkom | KES 10,000 | Free | KES 15,000 |
*prices are 16% VAT exclusiveRaising a Toll Free Short Code attracts an extra charge of KES 5,000 (VAT exclusive)
Shared Short Code (Keyword)
Set Up | Monthly Maintenance |
KES 5,000 + 16% VAT | KES 2,000 + 16% VAT |
Outgoing SMS costs (Toll-free codes)
Basic Plan | Plus Plan | Premium Plan | Max Plan | |
Safaricom | KES 0.8 | KES 0.7 | KES 0.6 | KES 0.4 |
Airtel Kenya (Local Traffic) | KES 0.8 | KES 0.8 | KES 0.7 | KES 0.6 |
Other Kenyan Telcos | KES 0.8 | KES 0.8 | KES 0.7 | KES 0.6 |
Revenue Share
< 100,000 SMS’s | 100,000 – 1,000,000 SMS’s | > 1,000,000 SMS’s | |
Government of Kenya | 39.2% | 39.2% | 39.2% |
Amount is regarded as 100% after the above deductions | |||
Safaricom | 50% | 40% | 30% |
Amount is regarded as 100% after the above deductions | |||
Shortcode owner | 80% | 85% | 90% |
Tilil Technologies | 20% | 15% | 10% |